Q: How do we access the reports?
We deliver the information through subscription access to our website. The performance deep dive allows you to rapidly differentiate your brand and make informed decisions that have a direct impact on your market share.
Q: How often will the reports be released?
The 2012 report was released on September 30th. The annual subscription will run from 9/30/12 until 9/29/13.
Q: Where does your data come from?
Nice Insight randomly selects respondents from a group of over 100,000 qualified individuals who are key industry influencers and decision makers. Survey respondents answer between 30 and 40 questions, based on their answer choices and outsourcing behaviors.
Q: How accurate are the results?
Nice Insight implements random sampling coupled with external selection to help ensure that results represent an accurate reflection of the industry. Our surveys also meet the criteria of a scientific poll, meaning there is an equal chance of selecting any member of the targeted population, as respondents are chosen at random and are not self-selected.
Q: What are your customized reports?
Through customized reports, Nice Insight can help businesses better understand the impact of their marketing communications and return on investment:
Detailed written analysis on company performance
Detailed written analysis of performance against selected competitors
Industry trend analysis
Industry evaluation of novel technology within different market segments
Customized research projects to help clients better understand their market, customers and competitors
Customized research projects for advertisement, website, branding or concept testing, prior to rolling out a new marketing strategy
Coming in 2013, time-lapse evaluation of changing awareness and perception, with or without introducing new marketing materials or making changes in strategy
Q: What other industries do you cover?
to view the industries that will be covered by upcoming Nice Insight reports.
Q: How does the data presented within the report affect my bottom line?
Nice Insight’s proprietary data provides a robust baseline from which to benchmark how your customer base perceives your business and refine your planning process for revenue generating activities. These activities include initiating targeted business development, developing more effective customer messaging, and transitioning from a recognized brand to a preferred brand.
Q: What are the ranges for the Customer Perception Scores?
Customer Perception Scores (CP)
1-20 = Unsatisfactory
21-40 = Poor
41-60 = Average
61-80 = Good
81-100 = Excellent
Q: What are the ranges for the Customer Awareness Scores?
Customer Awareness (CA)
Below Average = 20-43
Average = 44-46
Above Average = 47+
For the Customer Awareness score, Nice Insight uses the industry average (by finding the mean and median scores for the companies included in the research) to define the "Average" range, and then categorizes companies that score lower into "Below Average" and companies that score higher into "Above Average." This gives a more useful score because it helps a business identify if they are as well known as their competitors, or if they need to generate more awareness to their business and service offering.
The scoring that factors into the CA number that we use to define the ranges above are as follows:
1-20 = I've never heard of them
21-40 = I recognize the logo and/or name
41-60 = I know a little about the company
61-80 = I know the company well, but have not worked with them
81-100 = I know the company and have worked with them
Q: What is the format of your survey?
Our survey is designed to engage key leaders in the Pharmaceutical and Biotechnology industries and generate results based on their awareness and perception of CROs / CMOs. Click here to try our sample survey
Q: What is the methodology for choosing survey respondents?
The respondents are generated from a pool of 100,000 pharmaceutical and biotechnology executives actively involved in outsourcing to CROs/CMOs. Nice Insight implements random sampling coupled with external selection to help ensure that results represent an accurate reflection of the industry. Our surveys also meet the criteria of a scientific poll, meaning there is an equal chance of selecting any member of the targeted population, as respondents are chosen at random and are not self-selected.
Q: What measures are taken to ensure privacy?
Q: Who do you survey and why are they relevant?
Listed below are select titles of our survey respondents in the pharmaceutical and biotechnology industry, as well as select sample companies. Click here
to view the full list.
Titles of Survey Respondents
Associate Director – GPRD Outsourcing and Contracts Global Pharmaceutical R&D
Business Planning Director – Primary Strategy and Logistics
Chairman of the Board, CEO, & President
Director – Global Contract Manufacturing & Logistics
Head International Marketing API Division
Head of Strategic Sourcing – Finished Products
Manager – Global Pharmaceutical Procurement
Manager – Manufacturing Collaboration
Project Manager – Outsourcing, Research Operations
Senior Director – Manufacturing & Process Development Biotherapeutics
Senior Vice President – Primary Supply; Global Manufacturing & Supply
Vice President – Drug Process Development and Manufacturing
Merck – Big Pharma
Sanofi – Big Pharma
Genentech – Big Pharma
Flexion Therapeutics – Mid-Size Pharma
Chugai Pharmaceutical – Mid-Size Pharma
Amunix – Emerging Pharma
Cynvec – Biotech
Synthon BV – Mid-Size Pharma & Biotech
Targacept – Mid-Size Biotech
Nanoplex Technologies – Emerging Biotech
Q: Why does Nice Insight need my IP address?
Nice Insight requires IP address verification in order to control entry to or exit from protected areas. This controlled access is an electronic security device designed to identify users and protect the propriety content for subscribers. We provide access to our reports with default IP addresses for the locations from which clients register. If you would like to enable more than one IP address for access to content, please contact the Nice Insight Support Team.
Q: Why can't I use my personal email address?
Nice Insight requires that you register for access to our reports with your business email address. Gmail, Hotmail, Yahoo, AOL and other personal email addresses are not accepted as these have a greater tendency to be compromised. If you would like to enable your personal email for access to content, please contact the Nice Insight Customer Service team.