We deliver the information through subscription access to our website. The performance deep dive allows you to rapidly differentiate your brand and make informed decisions that have a direct impact on your market share.

The 2012 report was released on September 30th.  The annual subscription will run from 9/30/12 until 9/29/13.  

Nice Insight randomly selects respondents from a group of over 100,000 qualified individuals who are key industry influencers and decision makers. Survey respondents answer between 30 and 40 questions, based on their answer choices and outsourcing behaviors.

Nice Insight implements random sampling coupled with external selection to help ensure that results represent an accurate reflection of the industry. Our surveys also meet the criteria of a scientific poll, meaning there is an equal chance of selecting any member of the targeted population, as respondents are chosen at random and are not self-selected.

Through customized reports, Nice Insight can help businesses better understand the impact of their marketing communications and return on investment:

+	Detailed written analysis on company performance
+	Detailed written analysis of performance against selected competitors
+	Industry trend analysis
+	Industry evaluation of novel technology within different market segments
+	Customized research projects to help clients better understand their market, customers and competitors
+	Customized research projects for advertisement, website, branding or concept testing, prior to rolling out a new marketing strategy
+	Coming in 2013, time-lapse evaluation of changing awareness and perception, with or without introducing new marketing materials or making changes in strategy

 

Click here to view the industries that will be covered by upcoming Nice Insight reports.

Nice Insight’s proprietary data provides a robust baseline from which to benchmark how your customer base perceives your business and refine your planning process for revenue generating activities. These activities include initiating targeted business development, developing more effective customer messaging, and transitioning from a recognized brand to a preferred brand.

Customer Perception Scores (CP)   
1-20 = Unsatisfactory  
21-40 = Poor 
41-60 = Average
61-80 = Good  
81-100 = Excellent

 

Customer Awareness (CA)
Below Average = 20-43
Average = 44-46
Above Average = 47+

For the Customer Awareness score, Nice Insight uses the industry average (by finding the mean and median scores for the companies included in the research) to define the "Average" range, and then categorizes companies that score lower into "Below Average" and companies that score higher into "Above Average." This gives a more useful score because it helps a business identify if they are as well known as their competitors, or if they need to generate more awareness to their business and service offering.

The scoring that factors into the CA number that we use to define the ranges above are as follows:
1-20 = I've never heard of them
21-40 = I recognize the logo and/or name
41-60 = I know a little about the company
61-80 = I know the company well, but have not worked with them
81-100 = I know the company and have worked with them

Our survey is designed to engage key leaders in the Pharmaceutical and Biotechnology industries and generate results based on their awareness and perception of CROs / CMOs. Click here to try our sample survey 

The respondents are generated from a pool of 100,000 pharmaceutical and biotechnology executives actively involved in outsourcing to CROs/CMOs. Nice Insight implements random sampling coupled with external selection to help ensure that results represent an accurate reflection of the industry. Our surveys also meet the criteria of a scientific poll, meaning there is an equal chance of selecting any member of the targeted population, as respondents are chosen at random and are not self-selected.

Listed below are select titles of our survey respondents in the pharmaceutical and biotechnology industry, as well as select sample companies. Click here to view the full list.  

Titles of Survey Respondents
Associate Director – GPRD Outsourcing and Contracts Global Pharmaceutical R&D
Business Planning Director – Primary Strategy and Logistics
Chairman of the Board, CEO, & President
Director – Global Contract Manufacturing & Logistics
Head International Marketing API Division
Head of Strategic Sourcing – Finished Products
Manager – Global Pharmaceutical Procurement
Manager – Manufacturing Collaboration
Project Manager – Outsourcing, Research Operations
Senior Director – Manufacturing & Process Development Biotherapeutics
Senior Vice President – Primary Supply; Global Manufacturing & Supply
Vice President – Drug Process Development and Manufacturing

Sample Companies
Merck – Big Pharma
Sanofi – Big Pharma
Genentech – Big Pharma
Flexion Therapeutics – Mid-Size Pharma
Chugai Pharmaceutical – Mid-Size Pharma
Amunix – Emerging Pharma
Cynvec – Biotech
Synthon BV – Mid-Size Pharma & Biotech
Targacept – Mid-Size Biotech
Nanoplex Technologies – Emerging Biotech

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Click here to submit a question or concern to the Nice Insight Support Team.

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