Nigel Walker
Managing Director

Nigel Walker is Managing Director of Nice Insight and the founder of
That's Nice LLC. He started his first company in 1985, and has more than
25 years of experience as an entrepreneur in creative management and sales & marketing. Nigel harnesses the strategic marketing communications capabilities of That's Nice to help companies launch new products and increase sales growth throughout North America, Europe and Asia.

Nigel's primary role at Nice Insight is to define and plot changes in the materials science and life sciences markets. He accomplishes this by speaking with top level executives, visiting 25+ industry trade shows and events each year, and making conclusions based on in-depth primary research.

In his role as Managing Director of That's Nice, Nigel takes new business opportunities with the right prospects for the company through to successful client relationships who gain the most benefit from the agency. He uses his experience to instigate timelines, marketing plans, budgets, and creative development that align with the clients' goals and objectives. Nigel also manages some of the key accounts and supports other directors and senior staff in their objectives for account management, creative development,
and operational stability, as well as managing a staff of more than 30 in the New York office encompassing a wide range of talents and cultural diversity.

Nigel has experience in markets including, but not limited to, pharmaceuticals, biotechnology, fine chemicals, health & personal care
and building materials. His business and client background also covers Six Sigma in marketing, channel marketing, and supply chain marketing from manufacturer to consumer. He has managed and directed brand repositioning projects for over 100 international companies and handled
the marketing communication planning and activities for 30-50 companies
each year since 1995.

Prior to launching That's Nice, Nigel held Art Director positions at several marketing and advertising agencies. He managed teams of designers and his work was recognized with many industry awards, as well as serving
the strategic goals of a wide range of diverse clients.

Nigel has a Bachelors Degree in Graphic Design and Philosophy from
The London College of Printing and is a member of Bio International, the American Institute of Graphic Artists (AIGA), Institute of Food Technologists, Synthetic Organic Chemical Manufacturers' Association (SOCMA), and Chemical Industries Association (CIA). Nigel is married with
a daughter and a son, and lives in Westchester, New York.

Nigel Walker
Managing Director

Victor Coker
Director of Business Intelligence

Mark Allen
Strategy Director, Partner

Wei Gao
Managing Director, China, Partner

Phill Neill
European Business Manager

Watch Nigel Walker, Managing
Director, discuss how the concept
for Nice Insight was originated.