If you would like to request a custom report please contact our Managing Director, China.
That's Nice Shanghai, LTD.
195 Guangfu Road
Shanghai, China 200070
+86 138 1655 4001
Managing Director, China, Partner
Wei Gao is a partner at That's Nice and the Managing Director of our Chinese offices in Shanghai. His primary responsibility is the management of key accounts and Account Managers dealing with small and medium-sized accounts. Wei also manages the relationship with primary contacts at
key accounts, providing a point of contact between stakeholders and the team working on projects at That's Nice.
Wei works with business development and sales teams at That's Nice to initiate project development with clients, and then manages the projects through to successful conclusion. This includes communication of budgets, management of any third-party vendor input, origination of timelines and project trafficking, and any other coordination required by project specifics.
Alongside account management, Wei also manages media and public relations needs for clients. This includes managing budgets and delivering insertion orders correlating to agreed plans, ensuring the trafficking and delivery of advertising art on time, distribution of PR by Newswire and directly to publication editors, and promotion of this PR with appropriate editorial staff. Wei has many years of experience in marketing prior to
joining That's Nice in January 2008. He worked with numerous national
and international brands, helping them to achieve marketing, media and advertising objectives. A sampling of these includes Unilever, Western
Union, Nestlé Waters North America, Heineken USA, and Citibank.
This experience includes extensive knowledge of the Asian American marketing sector. Utilizing Chinese and Japanese language skills, as well as awareness of Asian cultures, Wei helped Western Union and Citibank to successfully launch marketing and branding campaigns that targeted this growing consumer audience group.
Wei has a bachelor's degree in Communication from Southern Connecticut State University.